Change Management: Make the J-Curve Work for You
Successful implementation is based on helping people embrace a new way of doing things. The traditional tools of communication and persuasion are often insufficient to deal with emotionally based resistance. After learning the J-Curve model of the stages of the change, you’ll be able to use a unique set of tools that you can put to work immediately to speed the implementation of any change.
Highlights
- Cognitive, emotional and behavioral reactions at the five stages of the J-Curve
- Best management practices for each stage of the J-Curve
- Leaders’ and followers’ misperceptions of the change process
- How to overcome people’s resistance to the emotional cliff of change
- Why persuasion and education are weak influence tools
- Using “activation” to overcome resistance to change
- Creating action plans with do-able steps
- Communicating at ground level and front-loading rewards
- Creating accountability and getting results
- Building enthusiasm for sustaining changes
- Creating a culture of innovation
Dr. Jerry Jellison has been a full professor of social psychology at the University of Southern California for over 30 years. He held previous appointments at Duke University the University of Missouri and the University of Texas, Austin. Jellison has received multiple teaching excellence awards. As president, now chairman of the board, of the 30,000 member USC Credit Union, Dr. Jellison has lead an increase in assets from $2 million to over $350 million. This real world experience informs his ideas on implementing change.
Jerry has been teaching his practical techniques for overcoming resistance to business professionals throughout the world for the past 25 years. He has extensive experience consulting with all levels of management.
His book, “Overcoming Resistance,” published by Simon & Schuster, was a Fortune Book Club selection and was named a top business book of 1993. McGraw Hill published “Managing the Dynamics of Change” in 2006.