About the Program

If your business has achieved domestic success, have you examined prospects in the global marketplace? Or, if your business has tapped out domestically, have you considered entering the global market as a way to literally grow out of the economic crisis?

If so, it’s time to confirm your analysis of international market opportunities and plan a process of emergence into a target culture. A thorough, well-planned transition is essential to successfully introducing a product or service into a new market.

This course equips participants with the tools necessary to ease the global emergence decision making and implementation processes. Leaders are guided through the transition from managing domestic to multi-national initiatives.

Focus

This course teaches business leaders to transition to a multi-national entity by discussing:

• Key considerations for decision making and implementation process
• Marketing challenges associated with cultural differences
• Advertising considerations for a new target audience
• Product placement for increased success