Online Marketing: From Clicks to Clients
Strategies for Getting Your Business Above the Online Noise
How does a business owner get above all of the online noise to get products and services noticed and increase sales revenue? The answer lies in a very analytical approach to online marketing; this course demystifies this field and provides best practices for businesses.
Highlights
- How to increase the number of qualified visitors to your Web site
- How to turn visitors into sales
- How to differentiate your site and your business from others online
- Why and how people choose your Web site
- How to invest wisely in Web marketing efforts
- Viral or buzz marketing techniques
- Best practices for increasing the profitability of your Web presence
- Understanding and interpreting Web site analytics
- How to increase online sales revenue or Web site exposure
- How to create compelling, optimized Web content
- Using data to drive Web decision making
- Web entrepreneurs
- Web site managers
- Business owners
- Executives and entrepreneurs with a Web presence
Amish Parashar is a director at Inventure Global, Inc., a dual-shore online services firm specializing in new and small businesses. He volunteers as a lecturer at UC San Diego, the Tuck School of Business at Dartmouth and a number of professional conferences and currently serves as entrepreneur-in-residence at CONNECT, a public benefits organization fostering entrepreneurship in the San Diego region. In this role, he actively mentors start-up technology and life-science companies.
His expertise includes intellectual property creation and management, online marketing, strategy and start-up value creation. Parashar serves as a founder and president of The International Humanitarian Foundation, Inc. and a founder and principal scientist of NeoVention, LLC. Parashar received a bachelor of arts and bachelor of engineering from Dartmouth College, as well as a master of science from the University of London. He was also awarded a post-graduate diploma from the London School of Hygiene and Tropical Medicine for his work at the University of London and Royal College of Surgeons of England.
Parashar has been awarded numerous honors including the William Jewett Tucker and C. Everett Koop Fellowships. He also holds several patents (granted and pending) for inventions ranging from public safety devices to medical and surgical technologies, some of which have been licensed to industry or have formed the basis of new ventures.