Rady School of Management, UC San Diego

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About the Program

 

Recent advances in information technology have opened an exciting new frontier. A convergence is taking place between medicine and wireless technology, making it possible to change the way medicine and healthcare delivery are managed. Focusing on the coming digital revolution in the health industry, this module introduces how disruptive innovations work, and why the digital revolution is going to transform medicine.

As illustrated by many other industries, digital technologies create opportunities for new innovations and transform already established practices. This module will look at wireless health solutions that can enable physicians, caregivers and patients to cost-effectively prevent, diagnose and monitor health conditions; manage treatment; and enable timely communication and intervention. We will also look into adoption barriers, as well as marketing strategies. These will be illustrated through lectures, case studies, multimedia and live debates on exciting startups as well as the larger players.

 

Value

 

This course is unique because it is so new and also synchronized with San Diego’s leading edge on the wireless revolution. By distilling the latest thinking and recent advancements in digital health, this course helps the participants gain insights into the coming digital revolution in healthcare, and be prepared for both the opportunities and challenges.

Register Online

Click here to register

$325 Participant Registration
(Includes tuition, course materials, parking and breakfast.)

Details

October 15, 2013
7:45am – 12pm.

Location:
University of California, San Diego
Rady Center for Executive Development
Otterson Hall, 4th Floor
9500 Gilman Drive #0553
La Jolla, CA 92093-0553

Click Here for Map


Contact

radyexecdev@ucsd.edu
858-822-6004

Instructor

Prof. Kevin Zhu
Rady School of Management,
University of California, San Diego
http://rady.ucsd.edu/%7ezhu


Audience

It is aimed at the following audiences:

  • Health professionals, such as hospital managers, physicians, nurses and caregivers;
  • Solution providers to healthcare, such as medical devices, IT, consumer electronics;
  • Technology professionals, engineers, marketers, strategists and consultants; and
  • Startups, entrepreneurs, and investors in digital health.

Syllabus

Topics:

  • Disruptive technologies for healthcare
  • New trends: wireless health, mobile health, personalized medicine, preventive care…
  • The evolving nature of healthcare systems and resistance to change
  • Deployment of wireless health technologies
  • Adoption barriers that could block the new system
  • Risk assessment: why it is so hard for your products to be adopted?
  • Standards wars: The role of standards

Questions to think about:

  • What are the new technologies in wireless health today? How will these technologies be deployed and adopted in the market?
  • Many new technologies failed to cross the bridge from the laboratory to the marketplace. What are the possible barriers of adoption?
  • It’s not always true that a better standard (or product) will win over the market. Think about three examples that great technologies died because a different (perhaps even inferior) standard was chosen in the market (e.g., Beta vs. VHS, but please think about examples related to your job);
  • What is the role of standards and system integration in the successful adoption of a new technology into healthcare?