About the Program
What’s a word worth? The worldwide advertising and branding industry alone spends $445 billion. A diplomat who speaks selected terms can spark wars or proliferate prosperity. Cyber‐bullying can kill, while motivational words can heal. The right words can truly influence others emotionally and logically. They form relationships that provide the backbone for getting work done and effecting profound change.
This course trains you how to effectively use words to motivate and empower, increase collaboration and productivity, as well as develop talented managers and leaders. Participants will learn to:
- Wield words in productive ways
- Increase synergies with others through words
- Build confidence and influence others
Course Outline
Billion‐Dollar Words: The Power of Verbal Communication
- Lies, More Lies and Statistics
- Common Pitfalls to Expressing Yourself
- Why Advertising Works and How it can Help You in the Workplace
- Comparisons: Metaphors and Analogies
Motivation and Negotiation: Listening and Asking Questions
- What You See vs. What You Hear
- Active Listening
- Self‐Disclosure
- How to Ask Questions
Amazing Articulators: Wielding Facts, Shielding Attacks
- Marshalling Facts: Credible Sources, Individual Case Studies and Specific Facts
- The Eight Habits of Amazing Articulators
- Ask Questions to Shield Attacks
Leveraging Social & Verbal Energy
- The Impact of Energy
- Avoid the Negative: Negative Moods = Less Persuasion
- Accentuate the Positive: Positive Moods = More Persuasion
- The Importance of Humor
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Register Online
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Details
December 1 & 15, 2012
9:30 a.m. – 4:30 p.m.
Location:
Union Bank
2nd Floor
15800 S. Western Ave.
Gardena, CA 90247
$1600 Participant Registration
(Includes tuition, course materials, parking and breakfast.)
Program Consultant
Jill Rosenow
jrosenow@ucsd.edu
858.246.0959
"This was an ideal class for... professionals to learn about the aspects of the business environment that you cannot find in an HR manual."
- - Kiki Lorenz College Relations
Manager, Toyota Motor Sales
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Faculty
Vu Pham, Ph.D. works with dozens of organizations at the Fortune 500 level. Previously, he held Research Fellow positions through the University of California Office of the President and the Paul Merage School of Business at UC Irvine. He completed his degree from Cornell University and has a book entitled, Impressive First Impressions: The Most Important 30 Seconds (And 30 Years) of Your Career. His work has been featured on national and international multimedia venues, such as CNN, MSNBC, the Associated Press, Voice of America, The Los Angeles Times, KSCI International Television, Diversity, Inc. and Strategic Innovators. He has given numerous keynote speeches internationally, and has written for both academic and mainstream publications.
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