Rady School of Management at UC San Diego

Dominique Olie Lauga

Picture of Professor

Assistant Professor of Management & Strategy

Dr. Lauga received her Ph.D. in economics from the Massachusetts Institute of Technology in 2007. She has won several awards for undergraduate teaching as well as fellowships for her studies. Dr. Lauga has taught both undergraduate and graduate courses, at MIT and Brandeis University. Her research interests include industrial organization, marketing strategy, microeconomic theory and behavioral economics. Her teaching experience and her educational expertise in management make her a strong addition to the school’s faculty team.

Papers

Market Research and Innovation Strategy in a Duopoly” (Technical Appendix)
Dominique Lauga and Elie Ofek
Marketing Science (forthcoming)

Working Papers

Persuasive Advertising with Sophisticated but Impressionable Consumers
Dominique Lauga
May 2008

“Popular Control and Bureaucratic Independence”
Abhijit Banerjee and Dominique Lauga
August 2007

“Uniqueness of the MaxMin Equilibrium in a Two-Dimensional Vertical Differentiation Model”
Dominique Lauga and Elie Ofek
August 2007

Curriculum Vitae

cv-lauga.pdf

Contact Information

Rady School of Management
Otterson Hall, Room 3S152
9500 Gilman Dr. #0553
La Jolla, CA 92093-0553
Phone: (858) 822-7457
Fax: (858) 534-0745
Email: dlauga@ucsd.edu

Research Areas

Behavioral Industrial Organization
Microeconomic Theory
Marketing Strategy

Industry Areas

Advertising
Research & Development