Craig R. M. McKenzie
Rady School of Management
Focus of Work
Professor of Management and Strategy and Professor of Psychology
McKenzie is a professor in the Rady School of Management and in the UC San Diego Department of Psychology.
His interests revolve around inference, uncertainty and choice. Most of his recent research explains errors people purportedly make in the laboratory by adopting a different (usually Bayesian) normative approach to the task of interest and taking into account the typical structure of the natural environment. He argues that many errors are the result of people behaving as (qualitative) Bayesians who make reasonable assumptions about task parameters that reflect how the world usually works.
McKenzie has won research awards from the National Science Foundation, the Operations Research Society of America and the Society for Judgment and Decision Making. He earned his Ph.D. in psychology in 1994 from the University of Chicago.
McKenzie, C. R. M., & Mikkelsen, L. A. (2007). A Bayesian view of covariation assessment. Cognitive Psychology, 54, 33-61. [pdf]
Sher, S., & McKenzie, C. R. M. (2006). Information leakage from logically equivalent frames. Cognition, 101, 467-494. [pdf]
McKenzie, C. R. M., Liersch, M. J., & Finkelstein, S. R. (2006). Recommendations implicit in policy defaults. Psychological Science, 17, 414-420. [pdf]
McKenzie, C. R. M. (2006). Increased sensitivity to differentially diagnostic answers using familiar materials: Implications for confirmation bias. Memory and Cognition, 34, 577-588. [pdf]
Roy, M. M., Christenfeld, N. J. S., & McKenzie, C. R. M. (2005). Underestimating the duration of future events: Memory incorrectly utilized or memory bias? Psychological Bulletin, 131, 738-756. [pdf]
McKenzie, C. R. M. (2005). Judgment and decision making. In K. Lamberts & R. L. Goldstone (Eds.), Handbook of cognition (pp. 321-338). London: Sage. [pdf]
McKenzie, C. R. M. (2004). Framing effects in inference tasks -- and why they are normatively defensible. Memory and Cognition, 32, 874-885. [pdf]
McKenzie, C. R. M., Wixted, J. T., & Noelle, D. C. (2004). Explaining purportedly irrational behavior by modeling skepticism in task parameters: An example examining confidence in forced-choice tasks. Journal of Experimental Psychology: Learning, Memory, and Cognition, 30, 947-959. [pdf]
McKenzie, C. R. M. (2004). Hypothesis testing and evaluation. In D. J. Koehler & N. Harvey (Eds.), Blackwell handbook of judgment and decision making (pp. 200-219). Oxford: Blackwell. [pdf]
McKenzie, C. R. M. (2003). Rational models as theories -- not standards -- of behavior. Trends in Cognitive Sciences, 7, 403-406. [pdf]
McKenzie, C. R. M., & Nelson, J. D. (2003). What a speaker's choice of frame reveals: Reference points, frame selection, and framing effects. Psychonomic Bulletin and Review, 10, 596-602. [pdf]