BDRM Conference Puts Rady Firmly on the Research Map

The Behavioral Decision Research in Management Conference (BDRM) held April 24-26 at the Rady School of Management attracted more than 200 scholars from all over the world. The conference, held biennially, brought together the best of behavioral decision research with 17 of the top 20 business schools represented, as well as attendees from 15 countries.

“After this conference and only four years in existence, Rady is now firmly on the map of important schools with strength in the decision research fields” said David Schkade, conference chair. The peer group includes Chicago, Duke, Wharton, Harvard and Carnegie Mellon.

“While many people in these fields knew part of the Rady story few, if any, knew the full story about how far the school has come. By attending this conference, participants had a chance to realize the strength of the seven scholars we have hired in this research area, to see our beautiful new building and setting and to daydream about being here themselves,” Schkade continued. “They will now be our ambassadors in their home schools and countries.”

BDRM provided the backdrop for brand building and laid the groundwork for future recruiting, which is expected to continue.

KEY HIGHLIGHTS

Keynote address by Richard Thaler (University of Chicago) about his newly released book “Nudge” (with legal scholar Cass Sunstein).

Keynote address by climate scientist Ralph Keeling of Scripps Institution of Oceanography, UC San Diego about the science of climate change, to help stimulate ideas about decision research that can help us address the problem of global warming.

Attendees from Top 20 business schools at Harvard, Stanford, Wharton, MIT, Northwestern, Chicago, UC Berkeley, Columbia, NYU, UCLA, Michigan, Yale, Cornell, Duke, Carnegie Mellon, Texas, and Indiana, as well as numerous other universities around the world.