On Amir

Assistant Professor of Marketing

Dr. Amir received his Ph.D. in management science and marketing from Massachusetts Institute of Technology’s Sloan School of Management in 2003. While completing his doctorate he held the AMA Sheth Doctoral Consortium Fellowship, the CS Holding Fellowship and the Walter A. Rosenblith Fellowship. He also received several research awards from the Marketing Science Institute for his work on consumer choice and reasoning. Prior to coming to UCSD, he was an assistant professor of marketing at Yale University.

Dr. Amir’s research focuses on using psychological and economic principles to identify successful strategies in different consumption environments. He investigates pricing issues and the dynamics of preferences in the market. He also investigates different consumer decision-making mechanisms and their influences on the offline and online marketplaces. Dr. Amir teaches marketing courses for the FlexMBA and Full-Time MBA programs.

Papers

Choice Construction Versus Preference Construction: The Instability of Preferences Learned in Context, (2008). Journal of Marketing Research, April, 145-158 (with J.Levav)

Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays, (2007). Journal of Marketing Research, February, 142-152 (with D.Ariely)

The Dissociation between Monetary Assessments and Predicted Utility, (forthcoming). Marketing Science, (with D.Ariely and Z.Carmon)

In Search of Homo Economicus: Preference Consistency, Emotions, and Cognition, (with D.Ariely and L.Lee)

Deciding Without Resources: Psychological Depletion and Choice in Context, (forthcoming). Journal of Marketing Research (with A.Pocheptsova, R.Dhar, and R. Baumeister)

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance , (forthcoming). Journal of Marketing Research (with N.Mazar and D. Ariely)

The Most Influential Age Hypothesis: Does the Self Cause Predictable Preferences? , (with N.Mazar)

Resting on Laurels: The Effects of Discrete Progress Markers as SubGoals on Task Performance and Preferences, (forthcoming). Journal of Experimental Psychology: Learning, Memory, and Cognition., (with D.Ariely)

Stumble, Nudge, Predict: How Behavioral Economics Informs Law and Policy(forthcoming). Columbia Law Review., (with O.Lobel)

Reflexive Positivity: How Uncertainty Can Improve Promotions, (with K.Goldsmith)

Motivating Discounts: Price-Motivated Consumer Reasoning, (with E.Dawson)

Behavioral Economics, Psychology, and Public Policy, (2005). Marketing Letters (Special Issue for the Sixth Choice Symposium), 16:3/4, 443-454.. (with D.Ariely, A.Cooke, D.Dunning, N.Epley, B.Koszegi, D.Lichtenstein, N.Mazar, S.Mullainathan, D.Prelec, E.Shafir, and J.Silva)

Liberating Limitations: Regret and Indecision in Consumer Choice, (with D.Ariely)

Book Chapters

Making Consumption Decisions by Following Personal Rules, (with O.Lobel, and D.Ariely)